A TXT record is text in free, human-readable form, which is associated with an Internet domain as a DNS record for one purpose or other. The most common use of a TXT record is to add your website to an online search engine or to an analytics platform, which provides information about the targeted traffic to your website. Creating this type of a record serves as proof that you are the domain address owner and they will supply the content that you need to include as the value when you create the record. Another purpose of a TXT record is to confirm that an e-mail message is sent by the domain name owner and from a trusted server - this is the so-called SPF protection, that helps prevent any electronic address created under your domain name to be forged and unauthorized people to send out junk mail making it appear like it was mailed from your own mailbox. You could include any other info which you want to be associated with your domain address in a TXT record as well.